If you’re a marketer or business owner, you’ve likely been told that you should be using SEO (Search Engine Optimization) to help rank your online assets like your website/s.

That’s because nowadays, SEO is an essential and very important part of any successful marketing strategy, especially for your website.

SEO is the process of improving a website in ways that help it rank higher in the search engines (and the search results).

SEO helps the search engines (Google, Bing, etc.) to give a user exactly what they want when they type in a specific word (or phrases) to find what they are looking for on the Internet.